What is Creation Pinpoint?
Creation Pinpoint is a tool for monitoring, analysing and utilising social media conversations taking place among healthcare professionals. It is a paid-subscription software, configured for individual clients based on specific observation requirements, and accessed through a web browser.
Who uses Creation Pinpoint?
Creation Pinpoint is used by brand managers, digital marketers and communicators in pharmaceutical and healthcare companies, and by agencies and consultancies advising the healthcare industry. In fact, anybody who wants to learn from healthcare professionals in social media can use Creation Pinpoint to do so.
What is Creation Pinpoint used for?
Creation Pinpoint is used to identify individual healthcare professionals who have an interest in a particular disease, therapy or drug; to learn about their needs, who they influence or are influenced by. Insights gained can be used to inform planning, rep activity, direct engagement, messaging, and to identify Digital Opinion Leaders who are or could become advocates.
For more ideas about how Creation Pinpoint supports healthcare marketers, see the PMGroup publication ‘10 Ways to Activate Digital Opinion Leaders‘.
How much does Creation Pinpoint cost?
A Three-Month Package starts from £2,000/€2,400/$3000 per month. Our Pricing page has more details.
How do I get Creation Pinpoint?
Please use our Sign Up form or call our team on +44 207 849 3167 (EMEA Region), +81-3-5326-3369 (APAC Region), or +1 646.825.3085 (Americas).
Can I see Creation Pinpoint at work before I buy it?
Yes, we can provide you with access to one of our working demonstration implementations of Creation Pinpoint. To request a demo, please use our Get Demo form or call our team on +44 207 849 3167 (EMEA Region), +81-3-5326-3369 (APAC Region), or +1 646.825.3085 (Americas).
What happens after my 3-Month Trial?
If you purchase a Three-Month Low-Fee trial, when it ends you may choose to continue using Creation Pinpoint by signing up to another 3-Month period at the same price, or by upgrading to an Annual Package which includes three months free of charge.
Can agencies and consultancies use Creation Pinpoint?
Yes, Creation Pinpoint can help agencies and consultancies to gain insights about their healthcare clients’ market.
Will I receive training and support?
Yes, as a subscriber to Creation Pinpoint you will be assigned an account manager who will support you, and will provide basic training on your Creation Pinpoint dashboard. Further training is also available at an additional cost.
Can I share Creation Pinpoint with my colleagues?
Yes, included in your Creation Pinpoint package you can add an unlimited number of users within your company based anywhere in the same continent as you. Colleagues based in other continents will simply need to purchase a Package for their continent.
Does Creation Pinpoint provide consulting services?
Yes, Creation Pinpoint is provided by Creation Healthcare, the global research and training consultancy with fifteen years’ experience consulting to healthcare companies for the digital age. To find out more, see the Creation Healthcare website.
Monitoring healthcare professional conversations
What kinds of healthcare professionals does Creation Pinpoint include?
We include a broad classification of healthcare professionals, so that we can study any therapy area. Primary care and specialist doctors are included, as well as pharmacists, nurses, and others who advise or treat patients including through alternative therapies.
Are healthcare professionals verified?
A team of real humans reviews every single healthcare professional in Creation Pinpoint, and tags them as verified along with other tags to help categorise them by areas such as role, specialty, or country.
When verifying healthcare professionals, we look at who they claim to be in their social media profiles, what they talk about, and whether their peers appear to trust them as professionals. If somebody appears credible as a healthcare professional, we include them.
How many languages does Creation Pinpoint monitor?
Creation Pinpoint monitors twenty five languages. For a full list of supported languages, see Languages.
What’s an indication?
An indication is a medical condition, typically for which a particular drug has been licensed although in the case of studied with Creation Pinpoint, it may be a condition for which a drug has not yet been licensed.
What’s a brand?
In the context of Creation Pinpoint, a brand is the name of a pharmaceutical or healthcare product.
What’s a comparative product?
A comparative or competitor product is another product used to treat the same indication as yours.
How does Creation Pinpoint compare with other leading social media monitoring tools like Brandwatch, Radian6, Attensity or SM2?
Creation Pinpoint is built on Brandwatch, one of the world’s leading social media monitoring tools. It has access to all the data and live feeds that Brandwatch has spent years refining, and is supported by all of Brandwatch’s technical wizardry.
What makes Creation Pinpoint different from mainstream social media monitoring tools is the Pinpoint Engine, a proprietary, ever-growing database of healthcare professionals all around the world, manually reviewed and verified by our team. The Pinpoint Engine integrates with Brandwatch to provide a completely unique view of social media conversations taking place exclusively between healthcare professionals.
Should I be concerned about reportable adverse events such as side-effect mentions?
Monitoring social media for pharma brands can be challenging because of the possible number of reportable adverse events that may be discovered among conversations between patients or consumers. With Creation Pinpoint, however, only conversations between healthcare professionals are monitored and it is therefore highly unlikely that reportable adverse events will be discovered.
Whilst healthcare professionals do discuss patient cases, clinical and practice matters in public social media environments, we have never seen a healthcare professional mention a patient by name nor would we expect to.
If you are concerned about adverse event monitoring or have any other questions about this, please do contact us.
What social media channels does Creation Pinpoint monitor?
Creation Pinpoint covers all public social media channels, blogs, forums and news sites that are included in Brandwatch, which is integrated with Creation Pinpoint. Brandwatch is able to crawl Twitter, Google+, Facebook, Flickr, YouTube, Tumblr and all other major public networks, and indexes all text content (blog, forums, etc.) as well as images and videos using their descriptions.
Does Creation Pinpoint have access to Twitter Firehose?
Yes, Creation Pinpoint is underpinned by Brandwatch and uses the Twitter Firehose to gain instant access to the whole of Twitter.
Can I receive alerts when doctors mention topic I am interested in?
Yes, you can receive alerts by email as soon as Creation Pinpoint sees a new mention of one of your topics, or a daily or weekly summary. You can also have alerts sent to any number of individual colleagues within your continent, even if they are not using the Creation Pinpoint dashboard.
Sign up for your three-month trial
To hear the relevant commentaries between healthcare professionals, sign up to Creation Pinpoint today. Our special low-fee trial will give you a secure online dashboard that you can share with an unlimited number of colleagues in your organization for three months. More importantly, it will help you listen to the heartbeat of your brand. Sign up now!